→ Soteria Proposal
Timeline
Week One: Discovery Session (2.5–3 hr meeting)A fast, collaborative, high-impact session with 3–5 key stakeholders.
No homework, no pre-reads, intentionally.
We surface truths, tensions, language, misalignment, and perspective gaps.
It’s not research. It’s clarity in real time.
This session forms the raw material that defines the identity.
Week Two: Brand Persona & Positioning ProfileA distilled strategic document expressing Soteria’s new persona. Its purpose, personality, positioning, audience priorities, and the essence of what it wants to be known for.
This becomes the foundation for every future creative, messaging, and design decision.
Once Above Deliverable Approved: Evaluation and Recommendation of Next StepsOnce the profile is finalized (with unlimited revisions until it’s right), AVERSO CO. provides a recommended roadmap for the next phase, which may include:
Messaging overhaul Visual identity refresh or redesign Logo refinement or redesign Full brand playbook Website overhaul
The roadmap is tailored precisely to what the new identity dictates. Not assumptions.
→ Soteria Proposal