šŸ“ Averso Co.
ā†’ Soteria Proposal
Deliverables
Phase 2 produces a defined set of final, handoff-ready deliverables that bring the brand system into a usable, durable form.

FINAL DELIVERABLES:
  • Messaging system document, including core narrative, positioning, and voice and tone guidance

  • Visual identity and design system, including logo assets, typography, color, layout, and image and video direction

  • Comprehensive brand playbook consolidating strategy, messaging, and visual standards into a single reference

  • Web direction package defining homepage structure, messaging examples, and visual direction for digital execution
Budget

PHASE 2 TOTAL VALUE: $48,575
To reflect the continuity of our work together and our intent to operate as a true long-term partner, a partner consideration has been applied to Phase 2.

Partner Consideration Applied: $3,575
Adjusted Phase 2 Value: $45,000
Because Phase 2 builds directly on the discovery and brand profile work already completed, the Phase 1 investment is applied in full.
Phase 1 Investment Applied: $5,500

Net Phase 2 Investment: $39,500

Payment terms: 75% Due upon signing. 25% Due on completion.
Next Steps:
  • Confirm Phase 2 scope and investment
  • Align on start date
  • Begin Phase 2 messaging and visual work
  • Weekly checkpoints and collaboration throughout
  • Deliver brand system, playbook, and web direction

*Averso Co. Unlimited Revision Policy*
Our process works, and we believe in it wholeheartedly. Because of that, we do not charge for revisions or change orders. If something is not right, we stay in it until it is. No limits, no penalties, no nickel-and-dime. The work is finished when the identity feels true, and everyone around the table is aligned. Ā 
šŸ“ Averso Co.
ā†’ Soteria Proposal