→ Soteria Proposal
The Current State
For 15 years, the organization has built a strong foundation as a trusted managed service provider. Highly capable, deeply technical, and grounded in long-term client relationships. But the company has evolved. The work being done today is far more strategic, embedded, and consultative than the old MSP label suggests.
Internally, the leadership team feels this shift every day. Externally, however, the brand still reads as interchangeable with every other MSP in the space. The same language, same visuals, same category clichés. Remove the logo from the website and it could belong to anyone.
The Challenge:
Soteria has outgrown its current identity. Until the brand reflects the reality of the work and the clarity of the vision, the organization cannot show up with the confidence or distinction it needs. This is the moment to realign the inside and the outside.
The Opportunity:
To redefine the brand as a Strategic Technology Partner (STP). A partner who sits in the room, shaping decisions, informing direction, and influencing outcomes. Not an order-taker. Not an outsider. A strategic presence.
Right now, there is no unified narrative. Each team member describes the organization differently. And while the business is growing, the brand hasn’t caught up to match who the company truly is today.
It’s time for the identity to evolve. To reflect what the organization has become, create alignment across all stakeholders, and build a distinct position in a crowded market.
→ Soteria Proposal